Schedule

The White Nights program is now being formulated.

The previous conference schedule which took place on 7-8 February 2014 is below.

You can find the previous WN Conference programs here.

14:00-14:30 Registration, coffee
14:30-15:00 Pavel Ryaykkonen
Co-founder, Distribution Director
Mobile Gaming Industry Today and Tomorrow
15:00-15:30 Greg Ballard
Senior Vice President
The Increasing Importance of Brands and Global Reach
15:30-16:00 Olivier Bernard
Vice President EMEA-Russia
The Freemium Explosion & Social Messaging Evolution: What to Expect in 2014
16:00-16:30 Coffee Break
16:30-16:40 Introduction by Apple
Apple iOS7
The mobile market is a swiftly changing world where knowledge of the environment and directions in the future are a key component for a developer looking to be successful in an increasingly competitive market. These two sessions are designed to provide the attendees with insights to help you make the right decision in your application strategy.
16:40-17:20 Charles Cecil
Managing Director and Founder
Adventures in Self Publishing - Tales from the Coal Face
17:20-18:00 Dave Verwer
iOS and Mac Developer, Trainer and Consultant
Practical Marketing for the App Store
18:00-18:30 Simon Podd
Director of Sales
The Lifecycle of a Mobile Game
18:30-19:00 Coffee Break
19:00-20:00
Panel Discussion Winter is coming. Developers launch games which don’t earn anything, but there appear more and more games every day. What do they hope for? Is there any chance to win or it’s time to stop trying? Let’s talk about the current state of the mobile games industry!

Julia Lebedeva

Anton Volnykh

Eugene Kochubeev

Alexander Zverev

Valentin Merzlikin
20:00-21:00 WN Mobile Games Awards & Competition Ceremony
21:30-06:00 An awesome networking&fun party until the very morning! Drinks and dinner will be served. Shuttles will leave from the venue at 9:30 p.m.
*For Premium and Premium Plus attendees only.
14:00-14:30 Registration, coffee
14:30-15:00
15:00-15:30 Ivan Bely
Team Lead
How a Single Codebase Can Be Your Pass to a Multi-Platform World of Revenue
15:30-16:30 Press Conference for Speakers & Sponsors
If you want to participate, please email us at wnconf@nevosoft.com!
16:30-17:00 Gleb Fokin
Customer Success Manager
What Do We Say to the Lord of No-Data? Not Today
17:00-17:30 Romuald Zdebsky
Technology Strategy Lead
Windows 8 and Windows Phone – New Opportunities for Developers
17:30-18:00 Igor Elovikov
Chief Creative Officer
From Premium PC to Freemium Mobile: a Hands-on Experience of Successful Move
18:00-18:30 Todd Tran
Managing Director, Europe
How Lifetime Value is Shaping Developers' Monetization Strategies
18:30-19:00 Coffee Break
19:00-20:00
Game Elevator Pitch
It's a new efficient way for game developers and publishers to present their games in front of all the publishers altogether. The pitch must be only three minutes long and 10 selected developers will get a chance to do it.
20:00-21:00 WN Mobile Games Awards & Competition Ceremony
21:30-06:00 An awesome networking&fun party until the very morning! Drinks and dinner will be served. Shuttles will leave from the venue at 9:30 p.m.
*For Premium and Premium Plus attendees only.
14:00-14:30 Registration, coffee
14:30-15:00 Zac Bowling
Lead Platform Engineer & Evangelist
Objective-C for Android: How We Made the Impossible Possible
15:00-15:30 Tommy Palm
Mobile Guru
Dawn of the Global Games Publisher
15:30-16:00 Shifrin Pavel
Senior Game Designer, Mail.Ru Group
Release. So What? Operating the Mobile Game
16:00-16:30 Coffee Break
16:30-17:00 Jaime Ocampo
Director for Social Games Business Development
Recipes for Asia from the DeNA Cookbook
17:00-17:30 Vladislav Arkhipov
Of Counsel
Gambling and Non-gambling on Mobile: Problems of Separation and Legal Consequences
17:30-18:30
Panel Discussion Mobile Games: from Art to Business
The truth is somewhere in the middle and both approaches have its own problems. We gathered video games professionals with different fields of expertise to look at mobile games from different angles.

Ville Heijari

Richard Pidgeon

Tisa Vo

Thorbjorn Warin

Michael Schade
18:30-19:00 Igor Klyukin
Leading Analyst
The ROI Hints: Metrics to Attain
19:00-20:30 Network at the WN Mingle! Last chance to meet anyone you didn't have time to meet!
14:00-14:30 Registration, coffee
14:30-15:00 Tatyana Timoshenko
Director of Licensing
How a Free-to-Play Publisher Can Be Your Best Friend
15:00-15:30 Dmitry Martynov
Developers Relations Program Manager
Google Play: Converting Quality to Quantity
15:30-16:00 Konstantin Dieterle
Head of Game Publisher Accounts
Insights on Buying ROI-Positive Traffic for Free-to-Play Mobile Games
16:00-16:30 Coffee Break
16:30-17:00 Sandra Ilyina
Sales Director
Success Factors in Getting New Mobile Content Users
17:00-17:30 Simon Kendall
Product Manager
Anatomy of a Metric
17:30-18:00 Herat Maniar
General Manager-Business Development
Segmented Approach to Monetizing Games
18:00-18:30 Giuseppe Bellanca
Head of Business Development, EMEA
Mobile Game Analytics Insights
18:30-19:00 John Gargiulo
SVP, Business Development + Marketing
Thinking Big: Should Your Mobile Game be on TV?
19:00-20:30 Network at the WN Mingle! Last chance to meet anyone you didn't have time to meet!


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